Technorati is basically a blog search engine that is tracking 112.8 million blogs and over 250 million pieces of tagged social media. Technorati will help you promote your blogs if used correctly Much before Technorati appeared on the scene, blogging phenomena had started and was growing with the help of many people and organizations that brought openness and cooperation to the blogging.
The tags put by authors on their websites are examined by Technorati and Techorati Rank is based on what is your position from the top judging by the number of blogs linking you.
Like a map, tags direct your audience to your blog and they let them know what your blog consist of. Technorati Tags work on a variety of modes and can vary according to type of content. Yopu can include your post on a Technorati Tag page by including a specific link which will "tag" it. All the words that are enclosed withing 'tags' will be added to the bottom list of [tag]Technorati[/tag] If you check at the bottom of the post you will find a tag.
If you want to provide more visibility, exposure, and relevance, use tags as they represent an effecive and easy way to attach simple text lables to your posts and articles Tags adoption has become a phenomenon across the Live Web, and we are seeing a correlative explosive growth at Technorati.
Blogs are conversational in nature, Levy said, and the long tail network that Technorati is assembling will allow brands to be part of that via very targeted advertising. Nowadays, Blogs are considered as the most authentic type of communication related to news and is informative to people who read them.
I have always liked Technorati, it has been a great site for keeping track of interesting topics and finding new bloggers.
Technorati tracks what is happening on nearly 100 million blogs. Despite the problems building, improving and scaling a specialty search engine, Technorati is a company built on passion for the Web, for blogs, for individuals and for society at large.